Case Study:

Training Seminar on Flow Cytometry

"Dr. Vacca is a very good and engaging speaker. He maintained a positive energy and pace throughout, which kept the audience engaged. The mixed media use was excellent."

"Content, style, timing, everything very well done. Thanks for the very good seminar."

"Very well presented, documented, and deep knowledge in the subject. I have now a much better understanding on flow cytometry and look forward to using it with potential customers."

"Good atmosphere, interactive sessions very good, ambitious presentation."

"I now feel I have a much deeper knowledge about the flow cytometry (and adjacent) markets (the players and what’s on their minds, what drives them, etc.) that puts me in a position to conduct discussions with decision makers (and engineers) on eye level."

"I certainly found it very informative and it has already proven useful to have the applications knowledge in customer discussions."

Various Attendees (Manager- and Director-Level),
Major Photonics OEM

The General Manager of a business unit of a major photonics OEM company with sites all around the world asked Dr. Vacca to put together a series of seminars on flow cytometry and biophotonics, and to deliver them to two of the company's sites in Europe. Attendees to the seminars included engineers, R&D managers, salespeople, marketers, and executives.

The seminar series ran for two full days (at each of the two sites), and it included the following sections:

  1. Introduction to flow cytometry principles
  2. Technology trends
  3. Market drivers
  4. Market size and growth expectations
  5. New entrants
  6. System architectures
  7. Module walkthrough
  8. Photonic components
  9. Interactive design session
  10. Point-of-care applications
  11. Research vs. clinical applications
  12. Disruptive innovations
  13. Other biophotonic technologies
  14. Microfluidics
  15. Other non-optical biotechnologies

The seminar series starts with "Flow Cytometry 101", the basics of the technology, followed by a high-level analysis of the interrelationship of technology trends and market drivers. Subsequent sections either delved deeper into technology topics or explored different aspects of the market. The majority of the sections are standalone modules that can be delivered on a "menu" basis. 

The attendees found particularly engaging the interactive exercises sprinkled throughout the seminar series. By drawing the audience into the delivery, these exercises stimulate creative thinking and facilitate learning of the materials. An example is this diagram, a schematic representation of the system architecture of a flow cytometer that the attendees were asked to help fill in to get a deeper understanding of module interactions. 

The seminars included technical as well as market-oriented content. The latest innovations and up-and-coming startups were reviewed in the broader context of existing technologies and established players. Other, related technologies with disruptive potential were also reviewed.